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Home appliance "pass protect bad" or become henceforth consumptive complain advocate

日期: 2013-11-30
浏览次数: 3

According to 2011 in the first half of the consumer association published complaints accepted analysis shows that quality complaints accounted for more than half of the total number of complaints. Of all the complaints received, household electrical and electronic complaints accounted for more than 20 percent of the total number of complaints. In the complaint that aims at home appliance quality, home appliance 'beyond protect bad' become the main reason that consumer complains. It is reported, home appliance 'pass protect bad' have very big concern with rate of change of itself of home appliance product. According to air conditioning refrigeration market survey shows, home appliances update a significant feature is the significant increase in function.

For example, the original TV could only watch fixed TV programs, but now it has added Internet function, intelligent function and 3D function. A small humidifier, not only add wet function, but also added music function. And the profit of home appliances in recent years has been far less than the profit margin in earlier years. In order to survive in the fierce competition, some non-brand small businesses are increasing the functions of home appliances in addition to taking advantage of the price advantage. However, when the function is increased, the technology is often not perfect. As a result, the more functions there are, the more problems there will be in the later use process.

As merchants, the ultimate pursuit is to maximize the profit of goods. However, as a consumer, the pursuit of quality and affordable home appliances products. Home appliance manufacturers should not only make more profits, but also keep down costs to adapt to market competition. How to solve the problem, from the perspective of political economy, the pursuit of new product research and development and style is only one aspect of the solution. The only other aspect of the solution is the product itself. According to the reporter understands, since last year, below the pressure that rises in copper price and rolled steel raw material, manufacturer of a lot of home appliance begins to look for the substitute of copper and rolled steel, some are flat replace with aluminous copper will reduce the price of the product. After using substitute, the use safety life of home appliance shortens to also become very natural thing.

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